Participation Questions Essay Example | Topics and Well Written Essays - 500 words

Participation Questions - Essay Example In order to perform E-business a company must educate themselves on the different business regulations that affect their particular industry. Due to the fact that e-commerce takes places across national boundaries a company must be aware of the exchange rate conversions in order to establish a pricing policing that considers the relative value of a currency. A business enterprise that incorporates a lot of the characteristics you mention of an efficient supply chain is Walt-Mart. The company achieves economies of scale by purchasing in bulk. They also have superior logistics and distribution system. A study performed by John Mentzer on the supply chain management practices of hundreds of companies revealed that companies can gain a competitive advantage by leveraging the management of their supply chains (Mentzer, 2007). I like your idea of designing products through the use of independent modules. This approach is simple and follows a sound production methodology similar to lean manufacturing. Your answer to the postponement strategy question was very insightful. Eliminating customization in the front end of the cycle can help a company achieve inventory savings. Mentzer, J. (2007). Achieving Competitive Advantage Through Supply Chain Management. IndustryWeek. Retrieved September 4, 2009 from http://www.industryweek.com/articles/achieving_competitive_advantage_through_supply_chain_management_13355.aspx Your recommendation of partnering with technologically savvy suppliers is outstanding. The internet, wireless technology, and advances in information technology can enhance the functionality of the supplier chain. Wireless applications such as radio frequency identification tags have gain a lot of popularity among supplier chain managers. In 2007 the RFID market was valued at $4.9 billion (Das & Harrop, 2008). As you mentioned flexibility is also an important characteristic in a

Instructional Guide Assignment Example | Topics and Well Written Essays - 750 words

Instructional Guide - Assignment Example From this study it is clear that the primary target audience for these instructions are the fresh college students who have little knowledge and experience of what it takes to register for college classes. However, college students at advanced levels of study at the college that are not conversant with the registration procedure can rely on the instructions. The high probability based on previous evidence that many fresh students do not register for college classes in time with others not registering at all makes them a special interest group. The instructions were organized in a bullet list to make them user-friendly and easy to read. The cautions that are included in the instructions are that one cannot register for classes if they are not properly enrolled, they must have an active student account. An important caution is that one must ensure that they have gone through the registration checklist to ensure that they have duly accomplished all registration requirements. Finally, re gistration is completed online through the student portal.This essay stresses that a  successful search shall make a display on the computer screen the available classes for the selected course. Classes shall be identified by the days and time, the meeting dates, the room and the instructor. To add a class to your list, you shall click on the option of Select Class.  The search shall make a display of the class details including the other components that need to be taken with the class or the number of seats yet available.

Participation Questions Essay Example | Topics and Well Written Essays - 500 words

Participation Questions - Essay Example In order to perform E-business a company must educate themselves on the different business regulations that affect their particular industry. Due to the fact that e-commerce takes places across national boundaries a company must be aware of the exchange rate conversions in order to establish a pricing policing that considers the relative value of a currency. A business enterprise that incorporates a lot of the characteristics you mention of an efficient supply chain is Walt-Mart. The company achieves economies of scale by purchasing in bulk. They also have superior logistics and distribution system. A study performed by John Mentzer on the supply chain management practices of hundreds of companies revealed that companies can gain a competitive advantage by leveraging the management of their supply chains (Mentzer, 2007). I like your idea of designing products through the use of independent modules. This approach is simple and follows a sound production methodology similar to lean manufacturing. Your answer to the postponement strategy question was very insightful. Eliminating customization in the front end of the cycle can help a company achieve inventory savings. Mentzer, J. (2007). Achieving Competitive Advantage Through Supply Chain Management. IndustryWeek. Retrieved September 4, 2009 from http://www.industryweek.com/articles/achieving_competitive_advantage_through_supply_chain_management_13355.aspx Your recommendation of partnering with technologically savvy suppliers is outstanding. The internet, wireless technology, and advances in information technology can enhance the functionality of the supplier chain. Wireless applications such as radio frequency identification tags have gain a lot of popularity among supplier chain managers. In 2007 the RFID market was valued at $4.9 billion (Das & Harrop, 2008). As you mentioned flexibility is also an important characteristic in a

WHAT ARE THE RECENT TRENDS IN EUROBOND MARKET CONCENTRATE ON ISSUES OF Essay

WHAT ARE THE RECENT TRENDS IN EUROBOND MARKET CONCENTRATE ON ISSUES OF SIZE, VOLUME, BORROWERS AND INNOVATIONS - Essay Example Therefore, the market is highly dependent on the reputation of the issuer. The following discussion will see how the Eurobond market has grown since its inception to its current size. The essay will also discuss the current volume of the market and the diversity of the borrowers participating in the market. Finally, the essay will look at the innovations in the Eurobond market with major types of products offered in the market. The bond market is the primary provider of medium or long-term financing for corporations and the market is dominated by the Eurobonds in the international environment. Prior to the appearance of Eurobonds, long-term capital from international source was raised by floating a bond issue in some other country denominated in the currency and meeting the requirements of the country it was issued in. These are called foreign bonds and the total annual volume was an average of $2.6 billion from the period 1964 to 1974 (Smith, 2003). The number of foreign bonds increased substantially after 1974 because of the removal of US capital market controls. However, the number of foreign bonds traded is very small compared to the total international bond market. Smith (2003) points to the various reasons which hampered the growth of foreign bonds. These include the fact that issuers had to meet local requirements which caused delays while issuers prepared the necessary documents or permissions. Expenses were also high because of the underwriting fees and other expenses incurred by the issuer. The 1960s saw the emergence of Eurobonds which rapidly went on to dominate the international bond market. Originally, Eurobonds were unsecured promissory notes denominated in US dollars. They were not registered with US Securities and Exchange Commission (SEC) and therefore could not be sold in US or to US citizens. They were sold to non-US residents, primarily wealthy individuals and foreign institutional investors. Madura (2006) mentions that the emergence of Eurobond market has been highly influenced by the introduction of Interest Equilisation Tax (IET) by the US government in 1963. This IET of 15% on interest received from foreign borrowers was originally designed to restrict foreign debt sold in US market and discourage investors in US from investing in foreign securities. However, the tax actually stimulated the development of Euromarkets and dollar driven financial activity in London. IET was removed in 1974. Eurobonds found further boost in 1984 when the US government repealed the 30% withholding tax on interest income paid to foreign persons or corporations. This allowed US corporations to issue bonds directly to non-US investors. Previously, many foreign investors showed reluctance in purchasing US corporate securities as US issuers were required to withhold part of the required interest payments in order to ensure any tax due would be paid. They were also required to disclose their names and addresses to the issuer. To attract such investors, American companies had to issue bonds in the bearer form through subsidiaries in various tax-haven jurisdictions, such as the Netherlands Antilles (Smith, 2003). Thus removing the withholding tax ensured that foreign investors could

Niche Bakeries Essay Example for Free

Niche Bakeries Essay Niche bakeries are becoming more popular though the last few years. These types of bakeries specialize in a certain type of baked goods and showcase them for their customers as well as having other types of more common baked goods available. This is the type of business that I would create. My niche bakery would specialize in individual cupcakes and pies as well as baking larger cakes and pies to order. Local customers will consist of area residents, business owners and students that can easily walk over to the bakeries location while on lunch break or after school and work to purchase what they want, and with the Internet available, I can expand my consumer base and ship my goods all over the United States. Customers can place their orders online, and I will be able to ship the product to their door. The area in which I reside does not have a type of bakery like this. We currently have a Wal-Mart and a Kroger’s Grocery if we want to purchase baked goods. While they are both good and they are also cheap considering their product, my bakery would offer a fresh home baked quality of product that could offer them some competition. I would say in this area, my niche bakery would be a monopoly market as that it would be the only one in this location. I would be able to set the prices for my product but would still need to keep in mind that if the price is too high, my potential customers will go back to purchasing their goods from the grocery chain bakeries. Looking at a broader area as with the Internet, I could say that I am in a monopolistic competition. Each niche bakery that sells baked goods such as this have relatively the same pricing, no one business sets the price for the other businesses. It is still a smaller industry but there are others in which I must compete for business. So advertising and a well made website will figure prominently in showcasing the goods I am selling in the best possible light. Elasticity of demand in a bakery is very important to know. If the price of ingredients goes up, the bakery owner must adjust for this increase. The higher the price elasticity of the product the less volume of the product that will be output, if for instance the demand for the product was highly elastic, then it wouldn’t make sense to increase the price of the product. The company would lose business because of this. Below in figures 1A and 1B is data that has been taken from the Bureau of Economic analysis from three different industries that are related to the niche bakery business. Between the years of 2007 to 2011, there shows a decrease in the earlier years but an increase within the year of 2011of growth in the food service and food and beverage industries. The retail industry has show a sharp increase and decrease in these years. Taking into consideration the growth in each of the food industries though, I can make the assumption that this is a business that could flourish and grow with the right type of marketing, promotion, and sales products. In looking at this type of business for my area, I have talked to some of the local residents and have found that they were amenable to a new specialty bakery in the area. This impromptu survey showed that the residents in the area expressed an interest in purchasing baked goods that were of homemade quality rather than mass produced market products. Increasing Revenue In order to increase revenue in this business, there are several things that would be necessary. Below are charts and tables regarding costs and revenues showing where breakeven points are and where profits can be made. However, one way to increase revenue, is to offer something the bigger superstores in the area are not. Make the product stand out by creating those special items like fruit compote filled cupcakes, special flavors not normally offered by the larger stores like Orange flavored cupcakes. Even offering some gluten free and vegan types of baked goods can bring in increased  revenue. Another way to increase revenue is to offer free samples; welcome customers in with a smile and offer them a free sample of some of the products available. By doing this, the customer can get an idea and a taste of the product and if they like it they may turn into a return customer and bring others with them. Also, offering a loyalty program can help to keep repeat customers coming in. Using a stamp card that offers a free product after so many purchases is one such loyalty program that other bakeries have used in the past that have worked. And in a small town region such as the one I live in, being a part of the community can go a long way to getting the name of my business out there and creating a customer base that can increase my revenue. People are more apt to purchase products from someone they know in order to help support businesses in the community. Profit maximizing Determining the profit maximizing quantity shows the incremental changes in profit for a company’s product. In calculating the profit maximizing quantity I will need the sales and expense reports for my proposed business. From this is can gather the profits at each level of sales. These numbers can then be calculated to show the marginal profit for each incremental change in profit. The marginal profit is defined as the change in profit for each additional unit sold. We can then use this information to determine the maximizing quantity. This is the amount that can be sold before the marginal profit starts to recede into the negative. By doing this I can figure out how much of a discount I could give on my products if they were bought in a bulk batch. For example if someone wanted a several dozens of cupcakes or miniature pies for a party. Marginal Costs and Marginal Revenue Marginal costs and revenues are used to find out how much it will cost to product additional units of goods for a company. I could use this as a way to figure out my total costs I would need to produce a product in my bakery. For instance below in Figure 1C I have created a chart to calculate the total revenue, marginal revenue, marginal cost and profit of different quantities of one type of cupcake. For this data I used a fictional total cost of 0.91 cents. This is what I figured it would cost to make just one  cupcake. From there I was able to calculate each of the columns using the formulas in Figure 1D. Figures 1E shows the startup costs and the estimated monthly costs of running a niche bakery of this kind. Figure 1F and 1G show the total fixed costs, total variable costs, the total cost and total revenue as well as the profits to be made in a table and a graph. The chart and graph also show the breakeven point. This is the point where that the production of a certain quantity of cupcakes will allow me to break even and then after that be able to show a profit. The breakeven point for the quantity of cupcakes is 6.5 cupcakes which means a profit will start showing at 7 cupcakes with a profit of 31 cents. Pricing and Non-pricing Strategies Pricing strategies that I could use for my bakery would be to offer lower prices on my website to customers that I will be shipping my product to, in location I can keep my prices competitive with other bakeries that are in larger cities. As a way of keeping waste to a minimum I can offer goods that are left over to the next day at half the original price. This was something I saw as a child at a local doughnut shop. The proprietor offered the day old goods at a fraction of a price. He was still making a profit,  but also there was less unnecessary waste because people would buy these up quickly. For non-pricing strategies I would rely on advertising of my product as one that is made with quality ingredients. As well as letting the customer base know that each of the goods available are made from scratch. I do not believe that a barrier can be created or increased because the bakery business has been in the market for a number of years. Also, because it is a niche bakery, it is a branch off the traditional type of bakery. Product Differentiation Some ways to introduce product differentiation would be to make my product with seasonal items and local produce. Where I live we have raspberry and strawberry farms as well as apple, and other fruits. It would be easy to have the produce shipped to the store when it was in season from the local farms, or even picked up to create fillings, jellies, and other sundry items that I could sell in my bakery to the local residents. Cost Minimization Cost minimization would be hard to do in this instance, because I want to retain a quality product from good quality ingredients. I could minimize cost by purchasing my ingredients in bulk. This would give me a lower price per unit of measure. I could also purchase lower end products. However, if I were to purchase lower end products like margarine instead of real butter, this would be a significant drop in cost; however it would also be a significant drop in quality. I believe minimizing cost may not be feasible given the quality of the product. Conclusion Creating a business is a large endeavor not to be thought on lightly. There are many avenues to pursue in order to figure out and find the data needed to find out if the business a person wants to create is the right one for their location and meets the needs of their community. If they do create a business, there are different ways to figure out how to keep revenue coming in and finding ways to create more revenue. Each of the sections of this proposal allowed me to take a better look at the type of business I would consider opening. References Bureau of Economic Analysis. (2012). Retrieved from http://www.bea.gov/iTable/iTable.cfm?ReqID=5step=1 Gaines, M. (2012). Guide to the Bakery Business. Retrieved from http://smallbusiness.chron.com/guide bakery-business-2400.html Isidro, I. (2009). Starting a Bakery: Success in the Niche Food Business. Retrieved from http://www.powerhomebiz.com/blog/2009/10/starting-a-bakery-success-in-the-niche-food-business/ Kimmons, R. (2012). Pricing Vs. Nonpricing Strategies. Retrieved from http://smallbusiness.chron.com/pricing-vs-nonpricing-strategies-14166.html moffatt, M. (2012). Marginal Revenue and Marginal Cost Practice Question. Retrieved fro http://economics.about.com/od/coststructure/ss/revenue_costs.htm

Global Forces And Trends The Nestle Company Marketing Essay

Global Forces And Trends The Nestle Company Marketing Essay After we skimmed through the Fortune 500 list of the companies, there were a lot of choices of well known companies, however, we picked up Nestlà © Corporation. Since we grow up with Nestlà ©s products which are nutritional and healthy products, and at the same time very tasty, it seemed interesting for us to do the project about this well known Corporation. According to the official website of the Company, Nestlà © was formed by Henry Nestlà © in 1867. He was a pharmacist. In the beginning he started to produce milk food for newborn babies, which was the first milk cereal for children. The company was located in Switzerland, where the actual largest headquarter is located even today. Then, in short period the company started to grow and expand, and also offering a large variety of products. Nowadays, the company is a corporation which has multiple stockholders. Throughout its existence, Nestlà © has merged with some international companies. For example, in 1905 merged with a Anglo-Swiss milk company. (MARKETING PROCESS OF NESTLE CORPORATION) In 1998 Nestlà © purchased the UK largest chocolate factory, then it made some other agreements with some other companies. In 2002, Nestlà © made a partnership with Coca-Cola, then with General Mills, LOreal. These mergers helped Nestlà © expand their market shares on the global international market. (Nestlà ©.) The brand name of Nestlà © comes from Henries surname. It is a short name which can be easily remembered. It is a well known and everyone can identify its logo. The quality of Nestlà ©s products made the brand easily identified, including the slogan of the brand, Good Food, Good Life. Since Nestlà © is a company which operates in the global market, it means that its products are spread worldwide and they are available whenever consumers need them. Nestlà © over the time has developed and continues to maintain a strong reputation on the Food Industry. We consider that Nestlà © is on the stage of brand insistency. This means that costumers insist on getting Nestlà ©s products, and this is considered to be a big advantage for the company. (Nestlà ©) The legal status of Nestlà © is a corporation, which is a business that includes stockholders. The main headquarter of Nestlà © is in Switzerland; Peter Brabeck-Letmathe is the CEO. According to the Global 500, the stockholders equity is 46,006.2 million dollars. (Global 500) The board of directors represents the stockholder on managing the corporation. Nestlà © deals with manufacturing of products, thus, its type of business is manufacturing. Nestlà © produces a fairly similar group of individual products. Its products are produced on similar ways, they have fairly similar prices, which make up a great product line. They produce milk and chocolate products, water, baby food, coffee, and so on. Since Nestlà © is a huge corporate, they produce on large amounts. We know that when a product is being produced in large amount, its production costs are lower, comparing to products produced on small amounts, thus these lower production costs leads Nestlà © to bring its products on the market with reasonable prices, from which the consumers benefit directly. Furthermore, they use a production program which includes green technology (environmental friendly technology) that saves electricity, does not pollute the air which leads to consumers benefits. They sell different types of chocolates, ice creams, coffees, natural water, baby food, flavored milks, etc. Some of the products offered from Nestlà © are NESCAFÉ, NESQUIK, Hot Chocolate, Cocoa, Chocolates, AERO BAR ONE Chocolate Assortments CHOCOLATE LOG CLASSIC Slabs CRISP CRUNCH Baking Chocolate KIT KAT TEX MILKY BAR MILO Nestlà © GOLD ROLO SMARTIES SUCROSE FREE Powdered Milk, Nutren Shakes Convalescing Malnourishment Diabetes Supplements Critical Care Nestlà © Baby Foods, CERELAC Gold CERELAC NESTUM Infant Formula Nestlà © Waters, Still Sparkling Flavoured Water Dispensers Imports Ice Cream, Impulse Take Home Out of Home Nestlà © Cereals, and so on. Consumers may benefit in different ways from buying Nestlà ©s products. From the consumers point of view, when we decide to buy something to eat or drink, we want to get the most satisfaction from it. Thus, we look at its price first, then its ingredients, if it is nutritious, if it is tasty, and healthy. Since Nestlà ©s company objective is to produce healthy, tasty, nutritious food, and they offer them at reasonable prices, we conclude that consumers benefit by buying Nestlà © products. Nestlà ©s products are considered as high quality products. Furthermore the raw material for example for chocolate, milk is purchased only from the milk producers who grow and give food to their cows in natural ways. All Nestlà © products are demanded, because Nestlà © first makes research and market analysis then starts to produce its products. But still chocolate products are the most demanded products from Nestlà ©. In order for Nestlà © to grow and expand its market share is to follow up and to adapt to the current trends that are affecting the food industry. For example, the trend of customers demanding low and no fat products is increasing, and if Nestlà © develops a strategy to adapt and expand production of low and no fat products, this would be a growth opportunity. Franchising is perceived as a way for companies to expand on other markets. In our case, this also would be a growth opportunity, however, they should supervise and control and see if the franchisee is maintaining the quality standards that the Nestlà © Company sets to them. Also Nestlà © officials should make sure that the franchisees are maintaining the prestige and the reputation of the brand. The corporate goals and objectives are to maximize their profits. They tend to achieve this by meeting consumers demand, by offering nutritional products which taste good, coping up with trends. There are many resources for producing products related to food industry. Nestlà ©s success is reliant on fresh milk, cocoa, sugar, water, power supply, materials related packaging, technology, transportation modes. Suppliers define success when there is a huge demand for their products, while the stakeholders define success if they achieve to increase the market shares, having enough resources to meet the demand, and maximizing profits by increasing sales. Market Analysis Nestlà ©s primary target is considered to be people of all ages. In this range there are included infants, children, teenagers, adults, and elderly people. If we take age into consideration, we conclude that it is a factor that distinguishes the consumers, since Nestlà ©s has products made especially for infants, while on the other hand we have other products which are targeted to athletes, or to adults, such as coffee. Despite of the age, gender, income, and education level are not factors to be included in targeting Nestlà © consumers. There is not a special product of Nestlà © which is dedicated to males or females, or to people with different levels of education, while when it comes to income, since our products are not expensive, we dont consider income a factor to target Nestlà ©s products. From the consumers point of view, we define Nestlà © as a successful company if they meet our demands, they always supply us with new products, we find Nestlà ©s products easily and with a fair price. Also, a factor of Nestlà ©s success would be seen if they are aware of social responsibility meaning that they should care more for the benefits of the society as a whole and not only for companies profits. In general, the food industry is in the level of steady market that does not necessarily grow since people always use food products because they are necessity goods which no one can substitute them with something else. Furthermore, even if Nestlà © is always bringing new products on the market, since the population is still growing, we cannot say that it is being placed on the growing level. SWOT analysis Strengths Nestlà © has a very organized structure, it manages to lead in an effective way more than 276 000 employees and that requires great organizational skills. Thus, one of the strengths of the company is considered to be the organizational structure, Nestlà © is divided in sectors and each sector has their CEOs, then it has the executive board and in the top is the CEO. The hierarchy on Nestlà © works perfectly. Efficient chain of supply, it delivers its products in a good condition in a fast way. Furthermore, it is a Socially Responsibility and innovative company. It has skilled and educated employees. Weaknesses Since Nestlà © develops many products, it is impossible to promote each of them. Another weakness is that Nestlà ©s products are dependable on milk, any global disease on cows may impact directly on Nestlà ©s production. Opportunities Nestlà © has many growth opportunities which are considered to be current trends that allow the company to extend its market. If Nestlà © catches up with some of the trends that are affecting food industry then it may be an opportunity to increase their profits. Threats As a threat that intimidates the company may be the current global economic crises. Nestlà © has to react fast with a strategy in order to pass the world recession without many losses. It may overturn into a disaster for the company if they ignore what is happening in the global economy. Another threat is competitions operations. PEST analysis Political The government plays a role on Nestle in terms of the rules that the government makes related to the food industry in general. For example failing to meet any standard of quality, hygiene or other set by the government may result in some sanction or fee for the company. Economic When it is about economics, companies always fear any recession that may occur. So if any recession occurs Nestle will be affected, and result in possible losses. Another way of economic involvement is the tax rises which also interrelated to the Political (government regulations). However if the economy is doing well it means that also Nestle expectations are to do well on the market too, because it has the necessary conditions. Social Change of life styles, income level, place of residence, education level are some social factors, which might have an influence in a company. But when it comes to food industry they doesnt make a huge difference, because food is a necessity and whether you live in urban or rural areas, or whether you are educated or not, you need to eat unless it is a luxury, and most of the Nestle products are for everyday use or necessity. Technological Technological advancements always shape the industries; change the way they are produced, and makes industries much more productive, but also the need for employees is lower. With the new technologies productivity has increased, the delivery of products is easier; products are being safer with the new packaging. Another segment related to technology is that the advertisement of Nestle products is much easier with internet, other media channels. Nestlà © uses market segmentation in order to develop a suitable market mixes for different consumers. For example, they segment market for only water consumers or products which are dedicated only for athletes. First step of market segmentation is to name broad product markets, for example, in the case of Nestlà © would be beverage and then as stated earlier segment this market on only a relatively homogeneous group of consumers, such as athletes. According to Fortune 500 the five most influential competitors of Nestlà © are considered to be Unilever, PepsiCo, Sara Lee, Groupe Danone, ConAgra Foods. However, Nestlà © has advantages over these particular competitors since it is a larger company and can produce with lower cost, thus the products can be offered with lower price, this can be seen as a weakness of these companies over Nestlà ©. They, offer fairly similar products as Nestlà © does. They also use many advertisement tools such as, TV, radio, news paper and so forth, some of them also use direct advertisement against Nestlà ©, for example PepsiCo. According to the research that we have done Nestlà © maintains to be ahead of these companies, so they are not taking market shares from Nestlà ©. In order to increase its market shares, Nestlà © Corporation must continue to develop new products, to spread even more on the countries that do not have factories. It must cope up with trends and forces that are affecting food industry today. The promotional budget of Nestlà © is set every year. Nestlà © for its products uses all known promotional tools. Nestlà ©s logo placed in a product makes Nestlà © responsible for the quality of the product. Advertising plan has an important role on promoting Nestlà ©s products therefore, advertising a product in an effective way increases chances for that product to be successful. They use many advertisement techniques to promote their products such as TV, Radio, Internet, Newspapers, and Magazines. (MARKETING PROCESS OF NESTLE CORPORATION) Beside advertisement, Nestlà © pays a lot of attention on the Public Relations field. They have a 24 hours media helpline so that journalists can contact them and inquire information whenever they want. Also, Nestlà © has developed a reputation and maintains that reputation through a variety of public relations strategy. The department of PR in Nestlà © tends to maintain a good relationship among employees and develop goodwill. They have developed or branded their CEO in a very professional matter and made him well known also developed its reputation worldwide. Because of their reputation when they can easily contact media to make announcements or Press Releases. According to Nestlà © pricing strategy, Nestlà © has its own set of techniques for setting the prices of the product. It does not primarily focus on the competitors pricing strategies. It emphasizes on the market demand of the product. Nowadays market is going through tough recession, so they set their prices keeping in view the purchasing power of the customers. Moreover the prices of the products are also subjected to the type of consumer product. If the product is a daily use then it can have a minimum price to attract the customer towards your product. Thus the company cannot influence much on the prices. (MARKETING PROCESS OF NESTLE CORPORATION) Trend 1: Step 1: State the focal issue or decision facing the enterprise. When a customer want to buy a product he goes through a decision process in order to choose between so many offers from different producers for the same product. Now when it comes to the food industry products, there are so many indicators that affect a persons decision. If it is farm friendly than it is an important factor that affects the decision of the buyers. Buyers will always choose the products that are consistent of organic and natural ingredients. In our case Nestlà ©s most important materials that purchases are milk and cocoa. And it is very important that Nestlà © purchases organic and natural milk and cocoa for the production of its products. Step 2: List the key factors that influence this decision. Certainly success will be considered that all of our raw materials (milk and cocoa) to be purchased from the farm-friendly sources. When we sell our products we also put the farm-friendly sign on it than customers will differentiate our products not only with our brand name, Nestlà ©, but also with its farm-friendly sign. Whereas failure would be considered if we fail to purchase organic and natural milk and cocoa. Whether it is because we cannot afford to buy them or nobody produces organic and natural milk, it still would be considered failure to us. In order to purchase the organic and natural sources, we need to know our suppliers. Where are their farms located, are there sufficient hygiene sources, check for possible diseases that cows may have and also some other issues that would affect the milk quality. Step 3: List the driving forces that influence these key factors Predictable: People will shift to the products that are farm-friendly (natural organic). Nestlà © will increase the profit. Nestlà ©s brand name will become stronger. Increase in the number of farmers who offer farm-friendly products Less predictable: Other food industries will use the same strategy. Higher competition. Highly uncertain: Customers will reject the farm-friendly products. The number of farm-friendly farmers will decrease. Step 4: Rank the key factors and driving forces by importance and by uncertainty. Step 5: Compose plots for alternate futures that could impact the decision. Best Case Scenario: The best case scenario would be if our customers like the products that produce by the organic and natural ingredients. And if this happens, customers shift their demand to these kinds of products, and certainly we will have to shift all of our sources in the production of these products. Furthermore we will grow our market because our brand name will be stronger and we expect a market growth for Nestlà ©. Worst Case Scenario: The worst case scenario would be if customers reject the farm-friendly products. And all of our production will be a loss for our company. Therefore we will lose our market shares not only for these kinds of products but also for other products produced by Nestlà ©. And this will lead to the weakening of our brand name. In-between case Scenario: The in-between case scenario would be if people will buy the organic and natural products but there wouldnt be any raise in the market shares or any change in the demand for Nestlà © products. Step 6: Evaluate the decision in each of the postulated scenarios. Best Case Scenario: We have to make the decision of producing our products with organic and natural ingredients because customers always tend to buy products that are natural and organic. And also products with natural and organic ingredients are much healthier and tastier too, so we will provide healthier and tastier products. By using this farm-friendly strategy of production we will affect also in the raise of the number of farmers in the rural areas. Worst Case Scenario: If the worst case scenario occurs than Nestlà © will for sure face losses in the market shares and in other sectors of the company too. In-between case Scenario: With the in-between case scenario occurrence Nestlà © will probably face some losses in some of its sectors, but it will be easier to rehab in a near future. Step 7: Select indicators and signposts for each scenario. Best Case Scenario: There will a huge demand for the products with organic and natural ingredients. Increase the market shares. Increase in profit. Worst Case Scenario: Rejection of farm-friendly products by customers. High production costs. Loose the market shares. In-between case Scenario: Competition. The market shares status: steady. Trend 2: Recently Nestlà © has merged with the Krafts Food Company so they will start to offer frozen pizzas. Since it is easy for people to prepare frozen products, it is considered that this trend will have positive effects on Nestlà ©s profits. Step 1.   State the focal issue or decision facing the enterprise. A lot of consumers are interested on frozen products because it is easy to prepare them. If a person can prepare a Pizza for 5 minutes by putting it on Microwave, then they will buy it. The focused target for this products will be people who work and do not have enough time for preparing food. Also, the fact that Nestlà ©s slogan is Good Food, Good Health, it is obvious that the frozen pizzas will be healthy, nutritious and they tasty, therefore, there will be a demand for them. Step 2.   List the key factors that influence this decision. In order to achieve this goal, which is to be successful in frozen food industry, we must get information from other food industries which deal with frozen products. We will obtain information which we will analyze, and according to them we will come up with our products. An important factor that influences us to this decision is the name of our company (Nestlà ©), which is a powerful name on the food and beverage industry. People will buy our products more when they realize that Nestlà © is the producer, thus they will increase the demand for the frozen pizzas There will be a success if with this trend we increase the production and the profit to Nestlà ©. There will be a failure if the target market will not accept our new products. If they do so, we have to start developing a new trend. Conditions/Events determining the success/failure: Success If the trend increases the profit and bring success of Nestlà © If consumers accept our products and get satisfaction from it If the demand of our frozen products will be higher than the demand for our competitors products. Failure If this trend will bring losses to our company If frozen products will not be demanded by our target market Critical assumptions defining the logic of these responses The competition on the food and drink industries nowadays is very large. In order to keep our clients and gain new ones, we must develop the frozen products on the market. Therefore, Nestlà © will be differentiated from other companies and will gain success by this trend. Step 3.   List the driving forces that influence these key factors. Highly Predetermined/Predictable An increase of people who consume frozen products Increase companies profit New production technology Less Predictable A decrease of unemployment rate on rural areas Market Size Increase of employees income Competitive advantage of Nestlà © Higher production costs Step 4.   Rank the key factors and driving forces by importance and by uncertainty.  Ã‚   Step 5.   Compose plots for alternate futures that could impact the decision. Best Case Scenario If we will be concentrated on frozen products, the demand for our frozen products and the profit of Nestlà © will be higher. In-Between Outcomes The trend of frozen products will keep things going almost on the same direction, but with a lower profit and production. Worst Case Scenario If we will not go through the strategy of our trend, our market size would be decreased and we will no more have competitive advantage. No one would buy frozen products with a high price if they find almost the same product with a lower price. Step 6.   Evaluate the decision in each of the postulated scenarios. Best Case Scenario We should make this decision because it is a reasonable decision. First of all, the demand for frozen products is higher. Nowadays, most of the people are working and they need products which they can prepare quickly. By informing people about our trend which is Nestlà ©s Frozen Products, we will change the peoples behavior so the demand for our frozen products will increase even more. In Between On this case, the things will diverge a little from the best case, but we are sure that they will not get very bad. This is not a decision which brings us high profits, but it will help us to avoid failure. Worst Case Scenario If we take this scenario, we will face loses for sure. This is obvious that by having a high production cost, the price will increase, which would keep us away from clients. Step 7.   Select indicators and signposts for each scenario. Best Case Scenario Demand for our products Number of clients is high Profit is high In Between The demand for frozen pizzas only (not necessarily other frozen products) Worst Case Scenario High production costs Small number of clients Many competitors Summary During the completion of the project we have done a lot of research to find proper information for each sector of the project assigned to us. We tried to work together on each sector in order to make the project more cohesive. We found very interesting information about Nestlà © and how a big company should operate. We used the terminology and concepts learned through the quarter in the Global Forces and Trends course. During the completion of the project we found out that Nestlà © is a very serious company, each department of Nestlà © has its own responsibilities and it is very well organized. It is important for Nestlà © to observe forces and trends that are affecting the food industry nowadays. It is essential for the company to maintain its market shares and its position in the global market through following the current trends such as: low and no fat products, use of green technology, farm friendly (use of organic and natural sources), healthy and tasty drinks, frozen produc ts and so on. We could expand our knowledge if continue to do more research and explore the company even in more details. Bibliography Global 500. CNN Money. CNN, 01 Jan. 2009. Web. 8 Feb. 2010. . MARKETING PROCESS OF NESTLE CORPORATION. Http://www.scribd.com. Nestle Corporation, 29 May 2009. Web. 8 Feb. 2010. . Nestlà ©. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Nestlà © South Africa. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Appendix Arianit Bllaca Kosova, Gjilan 044 399 364 [emailprotected] Education Cadet of Kosova Security Force, expected graduation 2011. Expected to graduate with the rank of Lieutenant Student in American University in Kosova, expected graduation 2011. Bachelor of Science in Applied Arts and Science Major Management Media and Graphic Communication Minor Public Policy Gymnasium Zenel Hajdini Gjilan, Kosova 2004-2007 Related Coursework Management College Math for Business II Writing Seminar Microeconomics Statistics I Creative and Critical Thinking Macroeconomics Comparative Politics Ind. and Org. Psychology Small Business Manag. Advertising Principles Global Literature Marketing Written argument Managing Media Presentation General Skills Computer skills Operating Systems: Windows XP, Windows Vista. Software applications: Adobe Premiere Pro, Microsoft Office Packet, Photoshop CS4. Languages Albanian native English fluent Hobby: Photography, Basketball, Music. Work Experience Private in maintaining administration of the cadet corps. Years 2008- 2009 Shop assistant in a supermarket. Year 2008 References Available upon request. Gà «zim Osmani Gjilan 60000, Kosova [emailprotected] +377 (0)44 761 573 (Mobile) Objective An internship position with a consulting company. Education American University in Kosovo, AAS graduate 2009 Present-American University in Kosovo, expected graduation 2011 Bachelor of Science in Applied Arts and Science 1st Major: Management 2nd Major: Media Graphic Communications Minor: Public Policy Present-Cadet of Kosova Security Force, expected graduation 2011 Expected to graduate with the rank of Lieutenant 2004-2007 Gymnasium Zenel Hajdini Gjilan, Kosova Mathematics IT Related Coursework à ¢Ã¢â€š ¬Ã‚ ¢ Photo Imaging with Computers à ¢Ã¢â€š ¬Ã‚ ¢ Design for Print and Web à ¢Ã¢â€š ¬Ã‚ ¢ Managing Media Presentations à ¢Ã¢â€š ¬Ã‚ ¢ Fine Arts: Visual Arts à ¢Ã¢â€š ¬Ã‚ ¢ Advertising Principles à ¢Ã¢â€š ¬Ã‚ ¢ Marketing à ¢Ã¢â€š ¬Ã‚ ¢ Communicating in Business à ¢Ã¢â€š ¬Ã‚ ¢ On Camera, On Mike à ¢Ã¢â€š ¬Ã‚ ¢ College Math for Business I II à ¢Ã¢â€š ¬Ã‚ ¢ Microeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Industrial Organizational Psychology à ¢Ã¢â€š ¬Ã‚ ¢ Macroeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Statistics I à ¢Ã¢â€š ¬Ã‚ ¢ Research Techniques à ¢Ã¢â€š ¬Ã‚ ¢ Small Business Management à ¢Ã¢â€š ¬Ã‚ ¢ Stress Management Work Experiences 2002-2005 Grocery store, Cernicà «, Gjilan Responsible for keeping accounts cashier. 2006 (July December) Vision Computers, Gjilan Install the PC hardware and software, adjust hardware software problems. 2009 (January August) Non-Commissioned Officer for administrative issues in the Center for Universitary Studies, Kosova Security Force. (Cadet Corporal for administrative issues CUS, KSF) 2009 (August December) Drill Sergeant Squad Leader (Cadet. Sgt. Squad leader, CUS, KSF) 2009 Present Staff Sergeant (Cadet Staff Sgt. Platoon leader, CUS, KSF) General Skills Computer Operating Systems: Windows 98/2000/XP/Vista Software Applications: Adobe Photoshop CS3, Adobe Illustrator CS3, Microsoft Office Package (Word, Excel, PowerPoint, Visio Drawing, Publisher, Access), Windows Movie Maker. Languages Albanian native English fluent German elementary Driving license B category (2007) Other Activities 2004-2007 Member of NGO Global Motion Social Theatre, Gjilan 2002-2006 Member of Scouts de France Gjilan Cernicà «

A Typical American Wedding Essay -- Personal Narrative Writing

A Typical American Wedding Marriage. Are there any specifications to when someone gets married? When is it the appropriate time to get married? All these questions swarm my mind day after day as I envision my wedding. I don't believe those questions have a correct answer, but can only be answered by that person who is considering marriage. I on the other hand seem to answer those questions every day and develop a new answer everyday. As of right now I have been with my boyfriend, Forrest, for 3 years and two months. According to my stipulations of when to become engaged, I believe it should have already happened. We have each discussed it numerous times. My mom has subscriptions of wedding magazines that seem to arrive just as I walk into the door to visit, and my niece already refers to him as her uncle, yet I do not have a ring! I have thrown out every hint to him, from brochures of ring settings, to bringing up subjects of other friends who are engaged, but still no proposal. As the holidays and my graduati on approach, I anticipate the idea of an engagement. Although it may seem that I am eager to expedite this memorable event, it is also obvious to point out that there are many arrangements and a lot of stress that is tacked on to planning a wedding. First, I will have to acknowledge that I will have to deal with my family who has been sitting on pins and needles waiting for this day, possibly more so than myself, and of course there is the strategic plans. Since I have been waiting for this day, I have talked with my cousin's fiancà ©e, Lyssa, who has gone through this very similar delay of a proposal. I had to listen to her gripes and now she gets to listen to mine. But fortunately her time has come and she has gone from ... ... Two words of advice for brides-to-be. First, Be shacked up for at least a year because living with Kevin makes it so easy to marry him. I know what I am in for and I am marrying him with no doubts! Second, Have a lengthy engagement to make sure your wedding includes every detail you want. You'll have time to save needed money for all the extras and you'll have time to make everything happen. Last, I am adding a word for the grooms. If you are shacked up don't even think about surprising your girl with a ring, just do it within a year or your engagement will be an ultimatum." Personally I believe weddings are beautiful, but after witnessing many conflictions that Lyssa has gone through, I have learned that there are other aspects to planning a wedding. But in the end it is all worth it, and I anticipate watching the actual wedding of Kevin and Lisa on February 2nd.