If I Were A President Essay

If I were to become President of the United States of America I would change some things that are hurting America and keep other stuff that are helping our country become stronger. The central points that I would focus on would be the military, the economy, education, homeland security and the poor. Those main points have pros and cons, as a president I would minimize the cons and up bring the pros. As a president some of the policies will change and some will stay the same. I would start my policies with the main point that the USA citizens are struggling the most with. The difference that I would like to see in America would be the economy. We are going through a tough time relating to money and as a president I would like for it to become better throughout the country. My first order would be to create more jobs to help the economy within the USA; by creating jobs I believe that the economy will slowly become better.The military will be coming home from whichever war to end violence and/or regroup our strategies. Military would be given any necessary equipment that they need; also they would be granted any support that they might need to get back on their feet in the United States. As for homeland security I will make it stronger and more alert that way no incident with a terrorist will be able to occur. Education will also be one of my priorities. I will make the education rise up from its current rank worldwide. I also want to lower the tuition of universities and colleges; we have to make the education cheaper to keep students educating themselves. Poor families cant afford the money for their children to go to school, poor families will be inspected as to why the are in their current economic situation and if they deserve the help they will be given the help. Three things that I will change would be the education system, we put students especially high schoolers under too much pressure. Another thing that I would change will be our trash system. I would make it a law that all citizens will need to sort their trash into recycling trashcans. One more thing that I would change would be that all states have to allow abortion. It is a controversial topic but I believe that women need the abortion.

Media events as holidays of mass communication

The authors introduced media events as â€Å"the holidays of mass communication.† They introduced the topic to the readers by citing recent examples of what can be treated as media events. From a general overview of the nature of such events, the authors then move towards providing the readers with a view of what can be liked to media events. As such, they described media events as â€Å"television ceremonies† or â€Å"festive televisions†, thereby pointing out that media events resemble the main characteristics of being festive, being akin to a celebration, and much more like that of a very big event for the mass media. After providing the readers an overview of the description of media events through finding events that have features akin to such, the authors then set the grounds for the detailed description and analysis on the nature of media events. Such was done through the establishment of the nature of television genres. So as to provide the readers a clear delineation of the uniqueness of television from the other media tools, the authors introduced the concept of television genres. The authors pointed out that in the same way that films and print publications are classified, television shows also have their own genres. However, the ways by which the genres of the movies and print publications are classified, differ from the pattern that television genre classification follows. Television genres are not classified according to those features used in film genre classifications such as themes, plots, cinematography, setting, characterizations, and other elements present in the film.   However, as stated by Newcomb, the first person to attempt to classify television genre, â€Å"television as a medium imposes an element of familism on each of the genres which it has inherited from the other media of popular culture.† Despite such characteristic however, the classification process for television genres does not also follow the genre categorization followed by print publications such as the text, the angle of the story, and so on. As such, among the mentioned classifications of the television genre which the authors mentioned are the news and the soap operas. In the later part of their article however, the authors discuss the nature of media events in relation with its similarities and difference from news and the soap opera. The first difference of media event from other television, as cited by the authors was the fact that media events are not routine. They are not akin to the broadcast news shows where a specific pattern is followed as to when the television anchors will appear and report and which segments will come after another. In the case of media events, they comprise a wide range of events- it may be a wedding of a Royal prince, an impeachment trial of the President, the death of a prominent star, or any significant event that may demand utmost attention and interest from the public. Also, media events are delivered as spontaneous events were anything can happen. The authors also cited that media events demand and receive focused attention. They described media events as akin to an ultimate â€Å"life shocker or stopper†, where the media men will somehow dedicate their time and effort to a single event while the rest of the news- whatever relevant event that can be considered as such- will be taken as a secondary priority. As such, media events are also described as something which will then demand the attention of the public as well. Also, the authors pointed out that media events interrupt the routine and they intervene with the normal flow of broadcasting. They cited examples where the normal line of shows was altered so as to give way to the broadcasting of media events. Such act then emphasizes the importance of the media events over the other television genres. This characteristic of media events is then overemphasized when in some cases; regular broadcasting is ultimately suspended so as to cater to the media events. Another important feature of media events that the authors pointed out was the fact that such are delivered in a monopolistic manner most of the time. As such, one can be able to determine that something is a media event when its broadcasting invades all the television channels. Media events are also unique because, as the authors stated, they happen live and the events are transmitted as they occur. This presents a major difference from news and other television shows such as soap operas where the show is recorded. The authors also point out that media events call for outside reporting. By this, we mean that mass communication is delivered from a different venue- depended of the media event itself. As such it is delivered not from the usual studies where mass communication is much controlled and monitored. However, it contrast of its being unique, the authors also site a feature which makes it similar to the other genres- the fact that media events are often pre-planned. This means that the events are announced and advertised before it actually happens. Overall however, the authors note that the main differences of the media events are the fact that they are presented with reverence and ceremony. In this case, we can see that the authors failed to mention the relevance of such unique characteristics- what does these attributes mean, and what are its impact to the viewers and to the whole mass media industry as well. However, the authors made important notes to ponder as they stated why such television genre should attain academic attention. Among the many reasons they have stated are as follows: a. Media events attract large audiences. Since the media events are delivered in a way that is highly interest catching, the viewers cannot resist but be attached to such. However, there are some points when the fact that it has large audiences makes the event qualify as a media event. Regardless of this chicken-egg scenario however, media events should be studied because it provides impending effects on a large group of public viewers. b. Media events make us realize the potential of electronic media technology. As stated earlier, media events are delivered outside the studio, they are also not routine and as such, they serve as a challenge not only for the media personnel but for the mass media technology as well. Such moments test the efficiency and the limits of such. c. Media events make us realize that the media has the power to form its own social network. The ability to form a unique social network is seen as more and more people are inclined to be part of the media event. This social network does not only involve the mass media personnel and the actual attendees of the event, rather it involves all of those who get hooked to their televisions just to watch the media event. d. Media events interrupt our life patterns. By life patterns, we mean not only that of the usual television shows, but the routines in the lives of the viewers. Instead of going to social parties or watching movies, or playing golf, the viewers who get glued to watch media events does otherwise from their planned day to day activities. e. Media events show the art of journalism and television broadcasting. Such events give everyone the glimpse of journalism and broadcasting not just at work, but as challenged. These events how the mechanics of true journalism and demand the most of it as well. f. Media events give the people a view of the past and the future. By this, we mean that media events sometimes demand an elaborated check on the past so as to find historical links to the important event. Aside from that however, media events also allow us to assess the development of television, in accordance to its relevance to the life of the television viewing society. Overall, the authors introduced the nature of media events by linking it with other events that we are more familiar with. After the overview, a through description of media events is delivered as its similarities and differences to other television genres are explored. Towards the end, the authors then establish the importance of media events and the need to study such. References: Dayan, Daniel and Katz, Elihu. Media Events: The Live Broadcasting of History (Cambridge: Harvard University Press, 1992) Media Event. The American Heritage Dictionary of the English Language, Fourth Edition. (Houghton Mifflin Company, 2000)

Victoria Secret

VICTORIA SECRET MARKEITNG STRATEGY MARKET OBJECTIVES Focus on Product Strategy In order to penetrate into the Asian market, Victoria’s Secret should focus on product strategy, as the pressure for customization is high in order to offer points of difference to Asian consumers. This can be carefully managed by establishing an R&D team in Singapore to focus on the Asian market.By setting up a human engineering research centre which carries out detailed research into body shapes and sizes and other related areas such as human sensibilities and physiology, centering its research towards Asians, Victoria’s Secret could successfully tailor its products to suit the local market. Product testing and performance evaluation With new innovations, Victoria’s Secret can subsequently test its new products via its official website or a new website catered to the Asian market. This allows the company to track and analyze sales, which in turns helps to improve research.In addition , it is important to use the existing physical stores at Resorts World Sentosa and Changi Airport to showcase new products catered specially to the local market. Performance audit and brand tracking can be done to identify areas of improvement as well as testing the feasibility of the strategies used. Evaluating the performance would help Victoria’s Secret to decide if the company should continue with the geographic expansion strategy and also identify areas that may enhance its expansion efforts. Establish strong brand presence in the regionFull penetration into the Asian market can be done through setting up of physical stores in prime shopping district in the region, namely, Hong Kong, Korea, Japan, Singapore and Shanghai. Victoria’s Secret can also adopt a transnational strategy which strives to optimize the trade-offs associated with efficiency, local adaptation and learning. Local responsiveness can be maintained through periodic brand audits to ensure success in the geographic expansion strategy. QUANTITATIVE RESEARCH ————————————————- Target Segment: Male (Sample Size: 57) Brand AwarenessA) Brand Recall Victoria’s Secret and Triumph received the highest brand recall rate when respondents were asked to list the brand(s) of lingerie they knew. This is followed by Wacoal and La Senza. B) Brand Recognition When asked if there were aware of these brands, Victoria’s Secret and Triumph enjoy high brand recognition with 96% and 98% followed by Wacoal (68%) and La Senza(65%). C) Effectiveness of Existing Communication Channels The male respondents indicate that they know the brand through its fashion show (67%), their female (58%) and male friends (36%) and features on magazine (47%).Respondents also quoted having seen its online catalogs (24%) and physical stores (27%). However, only 24% of the respondents have seen its fa shion shows. 11% has visited the brand’s website while only 2% indicated that they own its catalogs. Brand Reponses When asked about their previous purchases, only 14% of the male respondents have purchase lingerie for their partners before. Out of these purchases, 75% were brought on impulse while 38% were for birthdays and surprise gifts. In assessing their intention to buy for their partners in the future, 68% indicated that they would buy lingerie for their partners in the future.They also indicated that they would most likely to buy for their partners as a birthday (31 respondents out of 39), anniversary (30 respondents out of 39) and surprise gifts (35 respondents out of 39). To make these purchases, 77% would head down to the stores, 54% would make their purchases online while 46% would get help from their female friends to make the purchases. Brand Resonance In assessing their loyalty to a brand, 29 out of 39 respondents indicated that they will not stick to one brand . To choose a brand, 73% would look at the design and 68% would take into account the accessibility of the stores.In addition, 51% would also look at the price of the lingerie. This indicate low brand resonance among the male respondents. Target Segment: Females (Sample Size: 74) Brand Awareness A) Brand Recall When respondents were asked to list the brand(s) of lingerie they knew, Triumph received the highest brand recall rate. This is followed by Victoria’s Secret, Wacoal, Pierre Cardin, La Senza and Calvin Klein. B) Brand Recognition When asked if there were aware of these brands, Triumph enjoys the highest brand recognition of 100%, followed by La Senza and Victoria’s Secret with 95% each.C)  Effectiveness of Existing Communication Channels 62% of the female respondents are aware of Victoria’s Secret outlet in Singapore. However, most of them know it through word-of-mouth (69%) and only 33% know it through advertisement and 7% through its campaign. Brand R eponses A)  Brand Price Perception 41% of the respondents think that a fair price for a piece of Victoria’s Secret lingerie should be within $20-$50, while 45% of them said it should be within $51-$90. B)  Brand Quality Perception The respondents believe that Victoria’s Secret provides good quality and a variety of lingerie, with a mean of 3. 4 and 3. 57 out of 5 respectively. C)  Purchase Intention 81% of the respondents do not own Victoria’s Secret lingerie with 54% of them explaining that it is too expensive and 36% indicated that they are not sure where to buy them from. However, 82% of the respondents indicated that they would consider purchasing Victoria’s Secret lingerie in the future and 63% said they would buy it for special occasion. QUANTITATIVE ANALYSIS The female respondents rated sexiness and confidence as the 2 most favourable associations.However, the superior and romantic image of the brand is less favourable but the result has low consistency among respondents, as shown by their high standard deviation (>0. 75). This shows that Victoria’s Secret has room for improvement in order to emerge as a favourable brand among others. Victoria’s Secret has a relatively high level of uniqueness. The association with â€Å"sexiness† scores the highest, with a mean of 4. 07, followed by â€Å"stylishness† and â€Å"confidence†. Hence, Victoria’s Secret can advertise the feeling of sexiness, confidence and stylishness as everyday essentials to reach out to a larger target market and boost its sales.Conclusion According to the findings from the survey targeted at female, the association with sexiness scored high on all three elements. This indicates that Victoria’s Secret should continue to market towards that direction. Secondly, the association with superiority and exclusiveness scored generally low on all three elements. Victoria’s Secret has to improve on these asso ciations, either through various marketing efforts or by tapping onto the stronger attributes, as they are associations that the brand aims to represent as well.

Company analysis of Ooredoo (previously known as Q-tel) Research Paper

Company analysis of Ooredoo (previously known as Q-tel) - Research Paper Example The company is headquartered in Doha, Qatar and is growing ambitiously by capturing the opportunities that exist in the emerging market in the world. The Ooredoo Group operates with a wide range of brands in the communication industry and provides a collection of services which include mobile telephones, broadband, digital technologies and fibre technologies to serve their customer and the business industry. The core vision of Ooredoo is to enrich the lives of the people by being the leading communications company at the international stage. The Ooredoo group is committed to let their customer live their aspiration. This has been achieved for a huge customer base in international societies who are closely connected with their operators. The operators of Ooredoo keep close linkages with the communities and fulfil their daily needs. The markets of Ooredoo are present in Iraq, Indonesia, Oman, Algeria, Tunisia, Kuwait, Maldives, Palestine and Qatar. The chairman of Ooredoo, H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani enjoys the status of minister of state and has been instrumental in implementing effective corporate governance, corporate accountability and maximizing the wealth of its shareholders. In line with the vision statement, Ooredoo has a mission to become the leading international communications company in the world. ... For this Ooredoo maintains underlying ethics of true financial disclosures. Ooredoo group is committed to fulfil its corporate social responsibility by extending support to the communities and groups for charities in Qatar thereby returning the benefits to the society. The group also has a vision of contributing actively to social causes in the field of healthcare, education, sports, environmental aspects and welfare of the society. Ooredoo supports the national program for spreading awareness towards electronic wastes and their disposal techniques which helps in protecting the environment. Apart from that the company sponsors school events, educational projects. Ooredoo also supported construction of a full-fledged kidney dialysis centre in Qatar. As an outcome of adhering to the core values in line with the vision and mission statement, Ooredoo has achieved an eight fold growth from $800 million to $7.5 billion at the end of 2010 under the leadership of its management. Identificati on of stakeholders The stakeholders of the Ooredoo have increased as the company has expanded its operations in several markets all over the world by catering to the emerging needs in telecommunication. Ooredoo being a leading international communications company has both internal as well as the external stakeholders. The chairman of the Board of Directors, the governing body, representatives of the government and representatives of the private sector present in the governing body, the shareholders of the company and the employees of Ooredoo comprise of the internal stakeholders. The framework of policies of the organisation and implementing of those

Relationship of poetry and music in Verklarte Nacht(1899) by Arnold Essay

Relationship of poetry and music in Verklarte Nacht(1899) by Arnold Schoenberg - Essay Example A string sextet in classical music is a poem written for six string instruments. A group of six musicians play it on their instruments. Generally, string sextets require an assemblage of two violins, two violas, and two cellos. The tradition of composing for string sextet starts from Op. 23 of Luigi Boccherini, written in 1776. Other famous string sextets include the Op. 18 and Op. 36 of Johannes Brahms, the Op. 48 of Antonà ­n Dvořà ¡k, the Souvenir de Florence Op. 70 of Pyotr Ilyich Tchaikovsky, and the Fantasy for String Sextet Op.3 of John Caughman. (String Sextet The Wikipedia) Schoenberg’s translation of Dehmel’s poem is very deft. It is a powerful presentation of a man and woman walking on the moonlit night in the dark forest, sharing a secret of her with her lover that she is pregnant by a stranger. The composition is in five sections. It starts with a feeling of sadness in the woman because of the confession, the man’s reflection on the guilty feeling in the woman, and his agreeing by forgiving the woman of the guilt: O sieh, wie klar das Weltall schimmert! Es ist ein Glanz um Alles her (see how brightly the universe gleams! There is a radiance on everything). Coming back to Schoenberg’s poem, he was first a composer, anything afterwards. Music in the poem comes from the twelve tone technique. His Verklarte Nacht bears the impact of Johannes Brahms, Richard Wagner, and Gustav Mahler – the German Romanticists.It is evident from his use of chromaticism and separation of phrases from measure boundaries, a Brahms impact. Lyricism permeates throughout the composition, which is an indication of his atonal attempts in future compositions.

Strategic Position of Starbucks Essay Example | Topics and Well Written Essays - 3000 words

Strategic Position of Starbucks - Essay Example It also includes the effect of the external market drivers on the organization and how the company has designed it the marketing strategy to ensure its long-term sustainability. Starbucks’ core competency is based on the premium positioning of its product line. The company focuses on delivering high-quality coffee beverages and snacks which includes cakes and other bakery products. Thus the company not only focuses on providing a good quality product but it also focuses on providing a unique experience to the customers. Offering a unique experience ensure the customers’ return. Starbuck’s competencies also include establishing a strong and close relationship with its suppliers. This, as a result, has helped the company to make overseas expansion and make certain strategic acquisitions. The Porters generic strategy shows how the company has devised its marketing strategy in order to stay ahead of its competition. The parent brand Starbucks is positioned in the ‘Differentiation Strategy’ because it offers high-quality speciality coffee products along with a unique experience of the store’s ambience (Pretorius, 2008). This differentiating factor distinguishes the company from its rivals. The newly introduced brand by Starbuck called VIA offers instant coffee to the customers. Thus VIA is categorized under the Cost leadership and Differentiation category (Lee, 2012). Even though VIA acts as a low-cost alternative to premium Starbucks coffee, it still differentiates itself from its rivals owing to the brand valuation of the company. The company also offers gifts and brewing items, which falls under the focused differentiation category, because these products are aimed towards the genuine coffee lovers (Lee, 2012). The likelihood of success of a firm can be assessed by the Bowman’s strategy clock. According to Faulkner and Bowman (1995), this model assesses a company’s current position and direction of progress based on eight categories.  

Personal statement for Finance (NOT ACCOUNTING) program at Imperial Essay

Personal statement for Finance (NOT ACCOUNTING) program at Imperial College - Essay Example While in China, I had the opportunity to work at Volunteer Union, Suzhou, for the old people. I also worked as a journalist for XJTLU University in Xian. I could do fairly well as a journalist, and some of my works got published in the official website of the university those days. All these areas helped me to get along with people and sustain confidence in everything I do. I was always crazy plying with numbers. During my graduation, I was very particular with the subject that even the solution to an easy puzzle would give me a lot of delight. The reason why I love to select finance as my subject is I want to concentrate on the unpredictable financial market situations in order to make stock analyses based on the market environment that involves a lot of mathematical calculations and analyses. To get real life experiences and additional knowledge on my prospective career, I have made visits to actual financial markets and travelled through markets like Shaanxi Finance Radio, Huatai Security Company and Agriculture Bank of China. Admittedly, my internships added to my experience and I clearly understood the required level of expertise a person must possess in order for working in financial markets. After two years’ major education in China, I left for Liverpool for continuing the rest of it in September 2010. My two years experience in the UK helped me to adjust with strange cultures and to take up a different view on urban and finance culture. This knowledge in cultural diversity is essential for one to act in response to the present financial problems in the modern economy especially in financial markets. I have the strong hope that Imperial College London with its fortunate reputation in academic world can help me to develop my skills and employability across a wide range of industries. The subjects like statistics, economics, securities market and financial mathematics that I studied during my