Atlantic Computer Pricing Strategy Essay Example | Topics and Well Written Essays - 500 words - 5

Atlantic Computer Pricing Strategy - Essay ExampleJowers finds that set is significant where the commercialise impact, profit results, or both, of price variations, is great, and where firms baffle considerable discretion over the prices charged. In many instances, pricing decisions are severely constrained and are sometimes relatively unimportant. Large purchasers of industrial goods, like Atlantic Computer, may specify prices at which they will buy, determine product specifications, and send specifications to suppliers for competitive bids. This, it will hold on the company from effective competition and can lead to decrease in sales.The alternative solutions are status-quo pricing, competition-based pricing, undetermined pricing and value-in-use pricing. Analyzing these strategies, Jowers takes into account competitors reaction and market positioning of Atlantic Computer. He supposes that frother products price may not be a relevant factor. In some technical areas where prod ucts require much research and ripening and involve much uncertainty, a cost-plus scheme may be used. In other situations, sellers may be almost completely free to set prices, while in still others, they may only be able to decide whether or not to sell at a price. Thus, the proposed pricing strategies have a negative or neutral impact on PESA and its strategic position on the market. The principal(prenominal) requirements for the product are minimal acquisition costs, minimal possession costs, and the possibility to process many information requests. Introduction of the PESA is a crucial step for Atlantic Computer to gain market share and captivate more clients.The plan of action will involve analysis of sales force and their ability to cut in the PESA, customers purchasing power and analysis of the first sales. Buyers are concerned not only with price, in their purchases, entirely also with service, status, and image. Low price alone does not result in a transaction.